I have a sweet idea. I am going to open a restaurant. I love food and, I think, I have a killer concept. Wanna here it? Don't tell anyone... Promise? Ok, here goes... I am ...
I have a sweet idea. I am going to open a restaurant. I love food and, I think, I have a killer concept. Wanna here it? Don't tell anyone... Promise? Ok, here goes... I am ...
I had the pleasure of watching a demonstration of Cisco's vision for internal collaboration a couple of years ago at a conference I was speaking at. Harbrinder Kang Cisco's Director of Collaboration Technologies led the demonstration and ...
Earth Day sucks. Yes, you read that correctly. The whole day makes no sense. Earth Day was yesterday and all day long I thought – why are we celebrating? Earth Day is like Valentine’s Day for the planet, a great day for marketers but of very little value for the actual recipients.
I had to field an interesting question today and it got me thinking: Who owns the Customer's Experience? In many cases folks would say - Marketing owns the customer relationship before they buy and Support owns the customer relationship after they buy. If a company is "very" forward thinking they may have people specifically ...
I never thought I would say this: Comic books are dead. Here's the backstory: I have been a reasonably avid collector for the past 20 years (scary). Over that time I have read thousands and thousands of books and really enjoyed the art and the stories that were presented. But, standing in my local comic book store ...
This is a bit of a rant but it is worth mentioning. Maybe it will help someone else someday. Colleges take note - If you want employers to post jobs on your job boards there are a couple of key things you should do. 1. Make the job board easy to find - how about something ...
"I guess I don't get why RIAs get a hall pass from discoverability and accessibility or how rich they can be without a modicum of both. " ~msweeney from a post on the IAI message list. There has been a healthy debate on the IAI message list concerning RIAs (Rich Internet Applications) over the past day ...
With the start of the New Year I thought I would pull my blogging from behind the corporate firewalls and bring it to the people. Not that I have anything pertinent to say this evening - or morning as the case may be - but, I will... and if people stop by from time to ...
Step up to the plate
What if a base hit was the answer? What if that base hit could:
Would you do it?
To be successful you need to step up to the plate. Swing for the fences! Hit the grand slam! Tear the cover off the ball! Take your idea and crush it! We will all be better off – if you do. Just don’t lose sight of your purpose. The reason you are here is to: serve your customers, grow your business, and position it strategically for success. Sometimes, you need that home run. Most of the time you just need to get on base.
When a batter steps to the plate he has a clear purpose. There is no doubt in his mind or the mind of anyone in the stadium why he is there.
His job
What happens next is a split-second strategic engagement that will ultimately decide his team’s success. Interestingly, it doesn’t matter if he: walks, bunts, hits a sacrifice fly, gets a single, hits a home run or gets hit by the ball. His job is to: advance the runner, get on base, and score – in that order
While business isn’t baseball, and I hate sports metaphors (blame the summer sun), you need to be prepared for any opportunity to advance your business. Do you have a clear purpose? Are you serving your customers first? Or are you just swinging for the fences and consequences be damned?
Maybe the sacrifice fly is your best option.