This is a bit of a rant but it is worth mentioning. Maybe it will help someone else someday. Colleges take note – If you want employers to post jobs on your job boards there are a couple of key things you should do.

1. Make the job board easy to find – how about something like: Hire a Grad or Post a Job Opportunity. I know you are institutions of higher learning but people need to find work once they graduate – be grateful an employer took the time to go to your website and post (weed the garbage posts out later – that is what moderation is for).

2. Don’t make employers fill out forms in your format. No one cares what your format is. Employers don’t have a lot of extra time to fill out a form the way you like it. They have a job opportunity in a pre-determined format usually by HR and making them carve it up to fit the way you want them to interact with you takes time. Time they don’t have since they had to use a Ouija board to find out where to post in the first place.

3. Don’t make employers create an account to post a job with your blessed institution. Even if your students are god’s gift to the work world there are a lot of potential employees that aren’t locked behind a golden wall – who have experience – and who want a job. Employers want to post the job and get back to work.

These three simple rules would help you immensely. Then when you talk about how easy you are making finding a job for your graduates it might be more believable. Remember the internet isn’t about one way rhetoric it’s a dialog. If you want employers to take a chance on your freshly minted graduates. Make their life easier. It will make the job search easier for your graduates and employers may get the opportunity to employee some brilliant folks who they may have otherwise overlooked.

It’s win win for everyone. The more you know….