I had to field an interesting question today and it got me thinking: Who owns the Customer’s Experience? In many cases folks would say – Marketing owns the customer relationship before they buy and Support owns the customer relationship after they buy. If a company is “very” forward thinking they may have people specifically assigned…
You Own the Customer’s Experience
I had to field an interesting question today and it got me thinking: Who owns the Customer’s Experience? In many cases folks would say – Marketing owns the customer relationship before they buy and Support owns the customer relationship after they buy. If a company is “very” forward thinking they may have people specifically assigned…
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