I had to field an interesting question today and it got me thinking: Who owns the Customer's Experience? In many cases folks would say - Marketing owns the customer relationship before they buy and Support owns the customer relationship after they buy. If a company is "very" forward thinking they may have people specifically ...
3 Reasons Earth Day Sucks
Earth Day sucks. Yes, you read that correctly. The whole day makes no sense. Earth Day was yesterday and all day long I thought – why are we celebrating? Earth Day is like Valentine’s Day for the planet, a great day for marketers but of very little value for the actual recipients.
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